A collaborative content series spotlighting Kuwait's brands across three formats simultaneously.
Around Kuwait is a collaborative content series by TheKuwaitNation and BarefootGuyPal — two of Kuwait's most recognized independent media voices. Each episode spotlights a single brand across three content formats simultaneously: editorial, professional video, and personal storytelling. The result is repetitive, multi-format marketing that reaches two distinct audiences in one campaign — designed to create awareness that converts.
A professionally written multi-slide editorial feature presenting your brand through curated photography and detailed storytelling.
@TheKuwaitNation
TheKuwaitNation and BarefootGuyPal together, experiencing and presenting your brand. Published simultaneously across both accounts for maximum combined reach.
@TheKuwaitNation × @BarefootGuyPal
A personal, story-driven video in his signature authentic style — known for strong watch time, high shareability, and viral potential.
@BarefootGuyPalLess than 0.005 KD per view across Kuwait. A standard paid Instagram ad rarely achieves this level of genuine engagement at this cost.
Viral spread beyond existing audience.
Editorial credibility driving sustained discovery and saves.
Highest comment count — strongest direct audience conversation.
This campaign demonstrated measurable ROI. Happy Crescent reported a notable increase in new customer visits following the episode, with customers asking for the featured product by name.
Featured Collaborations
From emerging local concepts to established names, Around Kuwait has collaborated with brands across food, hospitality, lifestyle, and retail to create authentic, story-driven content.
The Kuwait Nation collaborates with businesses, founders, organizations and institutions shaping the future of Kuwait.
